How Real Estate Marketing Teams Can Use IGTV to Boost SalesJuly 2,2018
How Real Estate Marketing Teams Can Use IGTV to Boost Sales
WhoTube? In a bid to grab eyeballs and keep them in-app, Instagram is moving into the TV world — and IGTV has the potential to help real estate agents move their clients into their dream homes.
What is IGTV?
Instagram, the world’s second most popular social media platform, recently launched IGTV. Designed to be “just like turning on a TV,” this exciting new feature enables users to view hour-long videos from their favorite “creators” in all their full-screen, vertical glory
IGTV also empowers brands to create visually and emotionally compelling content. As Instagram co-founder and CEO Kevin Systrom says, [I]n IGTV, the creators are the channels… Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel.”
But what is IGTV for real estate agents? In a word: opportunity.
The days of circling ads in the paper and driving around looking for “For Sale” signs are over. Today’s house hunters increasingly rely on video. According to a Google/National Association of Realtors study:
- More than 70% of homebuyers watch video tours.
- 86% use video to learn about the area/community they are considering.
- 54% watch videos for information about a particular home, and 38% use them to learn about specific features of those properties.
- 44% tune in to compare and contrast homes
Here’s another statistic worth considering: Millennials are the largest group of home buyers (34%). Zillow Group’s chief marketing officer Jeremy Wacksman says, “Millennials are not just starting to buy homes; they’re powering the housing market.”
And guess where Millennials live in terms of social media? That’s right: Instagram.
Visual Impact — And Business Growth
The demand for drone services in the residential and commercial real estate spaces continues to rise. Applications today go far beyond traditional, and static, marketing materials. The burning question, though, is always “How do I best leverage impactful visual content — and target potential buyers?”
IGTV provides an answer, and an exceptionally powerful one.
You have the opportunity to become an early adopter of this new medium. Seize it. Create high quality, edited videos that grab the attention of potential clients:
- Edit all of your properties into one video to highlight their best features.
- Showcase a single home and its energy-saving value.
- Provide a tour of the community’s culture and amenities.
- Compare and contrast two properties to increase interest in both and help homebuyers make the best choice.
If you can imagine it — and capture compelling visuals — then you can create a video that produces results.
Stand Out from the Competition — or Soar Above Them
Leveraging IGTV as a strategic content distribution source empowers you to stand out when potential buyers discover your page (channel). While your videos will automatically play for people who follow you, IGTV also offers a “discoverability” feature. Based on their interests, Instagram will serve up suggested videos. And you can expand your reach.
Speaking of reach, you’re able to connect with people on their phones. You are in their space, serving them videos that clearly, and engagingly, convey the appeal of your properties.
Buyers expect — demand — useful, informative, high-quality visuals when searching for a property. With CDS, you can deliver and create captivating content. Imagine comparing a cutting edge aerial video with a traditional print ad. Which do you think your clients prefer? Which would you?
Please call or email us today for more information about custom IGTV packages.